Relaunch goes live before kickoff and stays active for the full encore week.
The public campaign now runs from June 4, 2026 through July 26, 2026: one week before the June 11 kickoff and one week after the July 19 final. It connects the featured bundle, the collector hub, the live World Cup hub, and the trade flow into one launch story.
Relaunch goes live before kickoff and stays active for the full encore week.
The tournament starts on Thursday, June 11, 2026.
The campaign closes one week after the Sunday, July 19, 2026 final.
Curated campaign products are already attached to the public offer grid.
The campaign page now anchors the official bundle with clear pathways into the collector hub, the live tournament experience, the match assistant, and the trade market. That makes the relaunch feel like a product ecosystem, not just a one-page promotion.
Each phase gives the public page a clear reason to come back: pre-launch discovery, kickoff momentum, group-stage activity, completion pushes, knockout urgency, and a full post-final victory lap.
June 4 - 10, 2026
Open the relaunch early, sharpen the starter-bundle story, and bring users into the collector flow before kickoff pressure begins.
June 11 - 17, 2026
Shift the page from anticipation into action: feature the bundle, foreground the app relaunch, and create a clean path into live tournament behavior.
June 18 - 24, 2026
This phase turns the campaign into a repeat-visit surface with live schedule curiosity, checklist energy, and quick routes back to shopping.
June 25 - July 1, 2026
As qualification tightens, the campaign shifts toward completion behavior: finding missing needs, managing duplicates, and surfacing the right next move.
July 2 - 12, 2026
The knockout rounds are the highest-energy period of the tournament, so the campaign emphasizes speed, urgency, and fast entry into trade and live-hub behavior.
July 13 - 26, 2026
Carry the launch through the final itself and into a full encore week so the page closes as a platform relaunch, not a short-lived World Cup burst.
The page now connects shopping, collector progress, live tournament behavior, and post-match actions in one place.
The relaunch points every campaign visitor toward album progress, wishlist behavior, and collector identity instead of ending at a product card.
Explore the HubThe campaign now has a direct handoff into fixtures, standings, bracket movement, and tournament-day energy while the World Cup is live.
Track the TournamentSupport shifts from passive browsing to guided action with an assistant path for quick questions, bundle discovery, and campaign follow-through.
Ask the AssistantThe post-kickoff phases keep collector momentum alive through swaps, duplicates, and last-mile completion after the most intense matches.
Open Trade MarketThese products are attached to the current campaign feed, so the World Cup relaunch story now has real store inventory behind it.
The closing section is built to carry energy past the final itself. Fans can watch the final-week story land on July 19, 2026 and still have a full extra week to finish pages, revisit trades, and convert tournament excitement into lasting collector activity.
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